Business A LEVEL
WHY STUDY BUSINESS?
- I want to study all of the key areas of business activity and behaviour
- I want to enhance my understanding of current affairs
- I enjoy problem-solving and making use of case studies
- I want to set up and run my own business.
WHAT DOES THE COURSE CONSIST OF?
Investigating and evaluating real-world business issues:
- How can a manager motivate a workforce?
- How can a new business establish itself in the market?
- What is business efficiency?
- How do firms promote their products?
- Why did Nissan come to the North East?
- Topics covered, leadership, marketing, finance, human resources, operations and the external environment.
HOW IS THIS COURSE ASSESSED?
- By examination.
WHAT MIGHT THIS COURSE LEAD ON TO?
Introduction TO BTEC Business
- The BTEC Business qualification is a two year programme and is the equivalent of one A Level, however students can gain a Certificate at the end of Year 1.
Who is this course for?
- The course is suitable for students who want to enter the world of business or those who are looking for a general qualification and not certain about future career paths. This also makes an ideal subject as the coursework based syllabus provides a change from more traditional exam assessed subjects.
- Progression can be direct to an Honours degree in a range of subjects as well as a Higher National, a Foundation Degree or a Higher Apprenticeship.
- Students will study two units each year; one coursework element and one examination in each. Please refer to Course Content for more detail.
There are two units in Year 1:
- Unit 1: Exploring Business(Coursework)
In this introductory unit, students will study the purposes of different businesses, their structure, the effect of the external environment and how they need to be dynamic and innovative to survive.
- Unit 2: Developing a Marketing Campaign(External Assessment)
In this unit students will gain skills relating to, and acquire an understanding of, how a marketing campaign is developed.
There are two units in Year 2:
- Unit 3: Personal and Business Finance(External Assessment)
Learners study the purpose and importance of personal and business finance. Students will develop the skills and knowledge needed to understand, analyse and prepare financial information.
- Unit 4: Customer Service(Internal Assessment)
Learners explore how Charles Clinkard and J D Wetherspoon provide and improve their customer service provision. The unit gives learners the opportunity to participate in role play as well as dealing with complaints.